Assortment Gap Report: Evergreen Market (Sample)
Helena · ~30 mile market · generated 6/9/2026, 3:00:00 PM
Executive summary
Evergreen Market (Sample) currently reads as B · 71/100 on menu competitiveness within the selected market scope.
Overall pricing is 4% above the local market read.
The largest pricing review item is Vape · 1g cartridge, where the menu is 14% away from the local median.
The strongest assortment signal is Northern Lights Botanicals, carried by 9 nearby competitors but not observed on this menu.
8 competitor price movements were observed in the last 30 days; review the largest category moves before changing price.
This report is designed for buying and vendor review: prioritize category role and margin fit before adding depth.
Which missing brands and products should be considered for buying or vendor review?
Northern Lights Botanicals is the highest-confidence brand gap, appearing in 9 market stores while not observed on this menu.
Exhibits
Exhibit 1 - Highest-confidence brand gaps
Brands carried by competitors but not currently observed on this menu.
Exhibit 2 - Product-level whitespace
Specific products stocked by multiple market stores but missing from this menu.
Exhibit 3 - Recent competitor movement
Observed competitor price changes over the last 30 days.
Recommended action plan
Vendor review: Northern Lights Botanicals
Why it matters: 9 local competitors carry this brand; market signal is 41%.
Action: Check category role, wholesale availability, margin expectations, and whether one trial SKU is enough before buying depth.
Vendor review: High Plains Extracts
Why it matters: 7 local competitors carry this brand; market signal is 32%.
Action: Check category role, wholesale availability, margin expectations, and whether one trial SKU is enough before buying depth.
Vendor review: Glacier Gold
Why it matters: 6 local competitors carry this brand; market signal is 27%.
Action: Check category role, wholesale availability, margin expectations, and whether one trial SKU is enough before buying depth.
SKU review: Live Rosin Cold-Cure 1g
Why it matters: 8 competitors carry this product at a median price of $55.
Action: Use this as a buyer conversation starter; verify freshness, margin, vendor support, and shelf fit.
SKU review: Infused Pre-Roll 5pk
Why it matters: 7 competitors carry this product at a median price of $48.
Action: Use this as a buyer conversation starter; verify freshness, margin, vendor support, and shelf fit.
Analyst notes
Assortment buying thesis
~30 mile market assortment data points to brands and products competitors already use to fill their menus. The report separates broad brand gaps from specific SKU whitespace.
- Northern Lights Botanicals: carried by 9 competitors (41% market signal).
- High Plains Extracts: carried by 7 competitors (32% market signal).
- Glacier Gold: carried by 6 competitors (27% market signal).
- Sapphire Standard: carried by 5 competitors (23% market signal).
- Yellowstone Organics: carried by 5 competitors (23% market signal).
- Bridger Botanicals: carried by 4 competitors (18% market signal).
Product-level follow-up
Product gaps should be used to sharpen buyer conversations after the brand-level read is reviewed.
- Live Rosin Cold-Cure 1g: 8 stores, median $55.
- Infused Pre-Roll 5pk: 7 stores, median $48.
- Disposable Vape 1g: 6 stores, median $40.
- Blueberry Muffin 3.5g: 5 stores, median $42.
- Dark Chocolate Bar 100mg: 5 stores, median $22.
- Live Resin Badder 1g: 4 stores, median $36.
Key metrics
Pricing review list
Assortment gaps
Product gaps
Recent competitor movements
Methodology
- Pricing comparisons use the selected market radius and local median where enough comparable menu data exists.
- Assortment gaps identify brands and products carried by nearby competitors but not currently observed on this store menu.
- Recommendations are review prompts for operators, not automatic pricing or buying decisions.
- PDF output is generated from the stored report snapshot so the report remains reproducible.