Assortment Gap Report: Evergreen Market (Sample)
Separate meaningful local shelf gaps from products that do not have enough nearby demand evidence.
Decision answered
Which missing brands and products are worth a buyer conversation?
Northern Lights Botanicals is the highest-confidence brand gap, appearing in 9 market stores while not observed on this menu.
Executive summary
Evergreen Market (Sample) currently reads as B · 71/100 on menu competitiveness within the selected market scope.
Overall pricing is 4% above the local market read.
The largest pricing review item is Vape · 1g cartridge, where the menu is 14% away from the local median.
Missing-brand and SKU opportunity list ranked by nearby-store coverage.
Exhibit 1 - Highest-confidence brand gaps
Brands carried by competitors but not currently observed on this menu.
Three actions from this sample
Vendor review: Northern Lights Botanicals
Check category role, wholesale availability, margin expectations, and whether one trial product is enough before buying depth.
Vendor review: High Plains Extracts
Check category role, wholesale availability, margin expectations, and whether one trial product is enough before buying depth.
Vendor review: Glacier Gold
Check category role, wholesale availability, margin expectations, and whether one trial product is enough before buying depth.
The full report includes
- Brand and product gap rankings
- Category exposure and local coverage
- Vendor follow-up priorities
The PDF also retains the supporting tables, methodology, and data notes omitted from this concise web preview.