Flower & Pre-Rolls Retail Market Report
See how eighths, bulk flower, singles, multipacks, and infused products behave across Montana.
Decision answered
Which flower pack sizes and pre-roll formats can support our position?
390 of 399 dispensaries already carry flower & pre-rolls, so the question is not whether the category exists but where shelf is winnable. With 318 brands competing and the top three holding ~19% of shelf, the field is fragmented; other (3% of SKUs) is the least-crowded sub-segment.
Executive summary
Montana's flower & pre-rolls category spans 39,147 product listings from 318 brands, stocked in 390 of 399 tracked dispensaries (98% of the state) — distribution is broad and effectively table-stakes.
The category is fragmented (HHI 380): the three largest brands hold roughly 19% of observed shelf presence, with the balance split across a long tail of 315 brands.
Eighths (3.5g) is the largest sub-segment at 34% of flower & pre-rolls listings, at a statewide median of $35.
Pack-size and format economics from value flower through premium infused pre-rolls.
Exhibit 1 — Where the SKUs concentrate
Share of flower & pre-rolls products by sub-segment, statewide.
Three actions from this sample
Lead with the open lane: Other
Build the launch line around other to establish shelf, then expand into the crowded core once velocity is proven.
Work the door list: the first 10 accounts
Split the list by region, book the first ten conversations, and use each row's incumbent read to frame the pitch.
Price into the premium tier
Anchor the hero SKU in the premium band ($43–70) and let velocity confirm the tier before widening the line.
The full report includes
- Pack-size and format mix + 90-day category trajectory
- Shelf-leader dossiers with the axis to beat each one
- The first 25 target accounts, ranked by fit
- Value-to-premium ladder, regional demand, and a CSV data appendix
The PDF also retains the supporting tables, methodology, and data notes omitted from this concise web preview.