Cannabis Vape Retail Market Report
Compare cartridges, disposables, and all-in-ones on shelf depth and price-per-gram before setting the assortment.
Decision answered
Which vape hardware and format should anchor a Montana launch?
347 of 399 dispensaries already carry vape, so the question is not whether the category exists but where shelf is winnable. With 256 brands competing and the top three holding ~38% of shelf, the field is moderately concentrated; other / proprietary pods (2% of SKUs) is the least-crowded sub-segment.
Executive summary
Montana's vape category spans 13,866 product listings from 256 brands, stocked in 347 of 399 tracked dispensaries (87% of the state) — distribution is broad and effectively table-stakes.
The category is moderately concentrated (HHI 1,600): the three largest brands hold roughly 38% of observed shelf presence, with the balance split across a long tail of 253 brands.
Distillate cartridges is the largest sub-segment at 33% of vape listings, at a statewide median of $30.
Hardware-format economics with price-per-gram and regional shelf concentration.
Exhibit 1 — Where the SKUs concentrate
Share of vape products by sub-segment, statewide.
Three actions from this sample
Lead with the open lane: Other / proprietary pods
Build the launch line around other / proprietary pods to establish shelf, then expand into the crowded core once velocity is proven.
Work the door list: the first 10 accounts
Split the list by region, book the first ten conversations, and use each row's incumbent read to frame the pitch.
Price into the premium tier
Anchor the hero SKU in the premium band ($43–70) and let velocity confirm the tier before widening the line.
The full report includes
- Cartridge and disposable format mix + 90-day category trajectory
- Shelf-leader dossiers with the axis to beat each one
- The first 25 target accounts, ranked by fit
- Price-per-gram ladder, regional demand, and a CSV data appendix
The PDF also retains the supporting tables, methodology, and data notes omitted from this concise web preview.