Pricing Opportunity Report: Evergreen Market (Sample)
Helena · ~30 mile market · generated 6/9/2026, 3:00:00 PM
Executive summary
Evergreen Market (Sample) currently reads as B · 71/100 on menu competitiveness within the selected market scope.
Overall pricing is 4% above the local market read.
The largest pricing review item is Vape · 1g cartridge, where the menu is 14% away from the local median.
The strongest assortment signal is Northern Lights Botanicals, carried by 9 nearby competitors but not observed on this menu.
8 competitor price movements were observed in the last 30 days; review the largest category moves before changing price.
This report is designed as a manager review list: validate margin, inventory depth, and velocity before changing shelf prices.
Which prices deserve manager review before the next menu refresh?
Evergreen Market (Sample)'s most actionable pricing review starts with Vape · 1g cartridge, where the menu is 14% away from the local median.
Exhibits
Exhibit 1 - Largest pricing gaps
Absolute percentage difference between this menu and local median pricing.
Exhibit 2 - Assortment pressure
Brands carried by competitors but not currently observed on this menu.
Exhibit 3 - Repricing pressure by category
Observed competitor price changes over the last 30 days.
Recommended action plan
Review Vape · 1g cartridge
Why it matters: This metric is 14% below the local median.
Action: Carts sit 14% under the local median on a high-velocity category — likely margin left on the table. Test a $2–3 increase.
Review Pre-roll · 5pk infused
Why it matters: This metric is 15% above the local median.
Action: Infused multipacks run 15% rich; fine if quality-led, but the value shopper will notice against nearby menus.
Review Flower · 1/8 oz
Why it matters: This metric is 17% above the local median.
Action: Eighths are 17% over median. Review whether premium positioning supports it or trim toward $37–38.
Review Concentrate · 1g badder
Why it matters: This metric is 13% above the local median.
Action: Badder is above median; confirm potency/brand mix justifies it before a buyer flags the gap.
Review Flower · 1 oz
Why it matters: This metric is 11% below the local median.
Action: Ounces are 11% under market — strong value signal, but check that margin holds at this price.
Analyst notes
Pricing thesis
Evergreen Market (Sample)'s pricing report is designed as a manager review queue, not an automated price-change list. The strongest items are the metrics with the largest local-median variance.
- Vape · 1g cartridge: $30 vs $35 median (14% below).
- Pre-roll · 5pk infused: $55 vs $48 median (15% above).
- Flower · 1/8 oz: $42 vs $36 median (17% above).
- Concentrate · 1g badder: $34 vs $30 median (13% above).
- Flower · 1 oz: $200 vs $225 median (11% below).
Competitive pressure
Recent competitor movement should be used to decide whether a price gap is strategic or stale.
- Flower: 3 changes, including 3 cuts and 0 increases.
- Concentrate: 2 changes, including 2 cuts and 0 increases.
- Edible: 1 changes, including 1 cuts and 0 increases.
- Pre-roll: 1 changes, including 1 cuts and 0 increases.
- Vape: 1 changes, including 1 cuts and 0 increases.
Key metrics
Pricing review list
Assortment gaps
Product gaps
Recent competitor movements
Methodology
- Pricing comparisons use the selected market radius and local median where enough comparable menu data exists.
- Assortment gaps identify brands and products carried by nearby competitors but not currently observed on this store menu.
- Recommendations are review prompts for operators, not automatic pricing or buying decisions.
- PDF output is generated from the stored report snapshot so the report remains reproducible.