Store Competitive Position Report: Evergreen Market (Sample)
Helena · ~30 mile market · generated 6/9/2026, 3:00:00 PM
Executive summary
Evergreen Market (Sample) currently reads as B · 71/100 on menu competitiveness within the selected market scope.
Overall pricing is 4% above the local market read.
The largest pricing review item is Vape · 1g cartridge, where the menu is 14% away from the local median.
The strongest assortment signal is Northern Lights Botanicals, carried by 9 nearby competitors but not observed on this menu.
12 competitor price movements were observed in the last 30 days; review the largest category moves before changing price.
Where is this store advantaged or exposed versus its market?
Evergreen Market (Sample) reads as B · 71/100. Overall pricing reads 4% above the selected market.
Exhibits
Exhibit 1 - Largest pricing gaps
Absolute percentage difference between this menu and local median pricing.
Exhibit 2 - Assortment pressure
Brands carried by competitors but not currently observed on this menu.
Exhibit 3 - Recent competitor movement
Observed competitor price changes over the last 30 days.
Recommended action plan
Resolve the largest pricing variance: Vape · 1g cartridge
Why it matters: This is 14% away from the local median and should be reviewed before broad menu changes.
Action: Carts sit 14% under the local median on a high-velocity category — likely margin left on the table. Test a $2–3 increase.
Review brand gap: Northern Lights Botanicals
Why it matters: 9 competitors carry it, creating a clear assortment comparison point.
Action: Decide whether this is a true gap, an intentional exclusion, or a vendor conversation.
Audit recent competitor price movement
Why it matters: 12 competitor movements were observed in the last 30 days.
Action: Review category-level movements before adjusting key value items.
Analyst notes
Competitive position read
Evergreen Market (Sample) currently reads as B · 71/100 in ~30 mile market. This combines pricing, assortment breadth, and comparable-store context; it does not grade service, store layout, or marketing.
- Pricing position: 4% above market.
- Largest pricing variance: Vape · 1g cartridge (14% off median).
- Largest brand gap: Northern Lights Botanicals (9 competitor stores).
Defendable advantages
Assortment edges can be useful if they are intentional and tied to positioning, not accidental shelf clutter.
- Saddle Peak Selects: carried by your menu but relatively uncommon in the market (14% market signal).
- Helena Hash Co.: carried by your menu but relatively uncommon in the market (9% market signal).
- Evergreen House Reserve: carried by your menu but relatively uncommon in the market (9% market signal).
- Cabinet Mountains Cannabis: carried by your menu but relatively uncommon in the market (9% market signal).
- Prickly Pear Provisions: carried by your menu but relatively uncommon in the market (5% market signal).
Key metrics
Pricing review list
Assortment gaps
Product gaps
Recent competitor movements
Methodology
- Pricing comparisons use the selected market radius and local median where enough comparable menu data exists.
- Assortment gaps identify brands and products carried by nearby competitors but not currently observed on this store menu.
- Recommendations are review prompts for operators, not automatic pricing or buying decisions.
- PDF output is generated from the stored report snapshot so the report remains reproducible.